case studies

hydropoint

Rockpoint Public Relations began working with HydroPoint Systems in October 2003. At the time, the company was just announcing its new WeatherTRAK irrigation system, entering a market dominated by much larger competitors such as RainBird. HydroPoint had done no press outreach and had few sales materials. The company wanted to launch its product to the press at the Irrigation Association’s national conference, and initially hired Rockpoint on a project basis to schedule some meetings with the press at the event.

 

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The Rockpoint model of assigning account teams using senior people with focused responsibilities for messaging and writing, media relations, and program development means that we don't have to bring junior personnel up to speed. It has given us a much more efficient and effective program.

Anne Hohenberger
Manager, Marketing
Communications, Kasenna
 

IKANOS

Based in Fremont, California, Ikanos Communciations develops semiconductors that support increased bandwidth for the delivery of high-speed broadband services via telephone lines. In the Spring of 2005, Ikanos found itself in the position of being the technology leader in VDSL chips – which accelerate DSL speeds as much as 100 times – but suffering low awareness and little recognition from industry and financial analysts. On track for an IPO, it was critical for Ikanos to sharpen its story and reach these influential audiences.

 

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Kasenna

Kasenna, the leader in standards-based IP video systems for enterprises, service providers, and hospitality providers, began working with the Rockpoint Public Relations team for a messaging project in late 2003, and later expanded to a full-service relationship in support of major product launches in early April 2004.

 

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MERU

The Rockpoint Public Relations team began working with Meru Networks in June of 2004, when the company had gone nine months since introducing its wireless LAN products. By taking a significantly different approach to 802.11-standard networking than any of its competition, Meru had developed a demonstrably superior WLAN system, but because the company was relatively late to market it had failed to gain the customer or media traction that could promote such superiority.

 

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