Accuray

Accuray Incorporated had an impressive story to tell. The upstart healthcare technology company had developed an innovative robotic device called the CyberKnife® Robotic Radiosurgery System to treat previously inoperable tumors non-invasively with high doses of precisely delivered radiation.

Frustrated with the results of their existing PR firm, Accuray hired Rockpoint Public Relations to revitalize the PR campaign. Rockpoint began work in October 2006. Within a month of working with Rockpoint, Accuray was featured in more than 15 articles, and Rockpoint had helped Accuray win two prestigious awards, including one that resulted in a half-page feature story in the San Jose Business Journal.

hydropoint

Rockpoint Public Relations began working with HydroPoint Systems in October 2003. At the time, the company was just announcing its new WeatherTRAK irrigation system, entering a market dominated by much larger competitors such as RainBird. HydroPoint had done no press outreach and had few sales materials. The company wanted to launch its product to the press at the Irrigation Association’s national conference, and initially hired Rockpoint on a project basis to schedule some meetings with the press at the event.

IKANOS

Based in Fremont, California, Ikanos Communications develops semiconductors that support increased bandwidth for the delivery of high-speed broadband services via telephone lines. In the Spring of 2005, Ikanos found itself in the position of being the technology leader in VDSL chips – which accelerate DSL speeds as much as 100 times – but suffering low awareness and little recognition from industry and financial analysts. On track for an IPO, it was critical for Ikanos to sharpen its story and reach these influential audiences.

Kasenna

Kasenna, the leader in standards-based IP video systems for enterprises, service providers, and hospitality providers, began working with the Rockpoint Public Relations team for a messaging project in late 2003, and later expanded to a full-service relationship in support of major product launches in early April 2004.